საქართველოს საკმაოდ დამაიმედებელი ტურისტული პოტენციალი აქვს ტურიზმის ინფრასტრუქტურის განვითარების თვალსაზრისით, რაც გლობალური ტურისტული ბაზრისთვის ძალიან მიმზიდველია. ტურისტული სფეროს გრძელვადიანი წარმატება დამოკიდებულია იმაზე, თუ რამდენად პოზიტიური იქნება ის გამოცდილება, რასაც ტურისტი საქართველოში ჩამოსვლიდან საქართველოს დატოვებამდე შეიძენს... საუბარია იმაზე, თუ რა შთაბეჭდილება დარჩებათ სტუმრებს ჩვენს ქვეყანაზე. ტურიზმის განვითარება დამოკიდებული იქნება სწორედ იმაზე, თუ რამდენად სწორად იქნება შემუშავებული დარგის განვითარების სტრატეგია საწყის ეტაპზე.
იმისთვის, რომ ტურისტები ადვილად გადაადგილდებოდნენ, მნიშვნელოვანია სატრანსპორტო მომსახურების განვითარება. საქართველოს იმის პოტენციალი აქვს, რომ კარგად შეფუთოს საკუთარი ტურისტული გამოცდილება და აქცენტები ისეთ მიმზიდველ სფეროზე გააკეთოს, როგორიცაა კულტურა, აქტიური დასვენება, კურორტები, სპა ტურიზმი, ღვინო და მდიდარი სამზარეულო. საქართველომ ხელი უნდა შეუწყოს ინვესტიციების მოზიდვას ტურიზმის სექტორში და დაეხმაროს კერძო ბიზნესს, რომ მათ მიერ შექმნილი ტურისტული გამოცდილება შეესაბამებოდეს საქართველოს სტრატეგიულ გეგმას...
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